On March 10, the 17th Chinese international hardware fair in Shanghai new international expo center grand opening. This exhibition by China commerce association, wujinjiaodian chemical China architectural decoration association, China minmetals chemical importers and exporters, China electrical equipment industry association, electric tool branch. "A" as the expo site, one of the major media reported on a three-day hardware exposition on the all-the-way tracking report.
Reading: the 17th Chinese international metal expo site reports
Through this exhibition, and the observation of enterprise, we found that the expert interview in facing the market situation is a big change, hardware businesses generally adopt two methods. A defensive, one is offensive. After 2009, the wind to raid by 2010, most companies have made ready. The crisis, the hardware industry to stimulate the development of the new strategy by 2010.
For enterprises in 2009, also can be reserves could be hibernation. Partial enterprise contraction front, conserve "winter", will also have some outstanding enterprise, take the flight, inverse city and inhaled to expand. No matter how layout, 2010 will is the key period of transformation of enterprises.
A: the trend of combined tools popular
In this exhibition, most hardware &tools enterprises are launched their products - combined. The exposition has more than 2,400 foreign exhibitors, the exhibition area 80,000 square meters, including the American search for exhibitors, Poland, Japan YATO hittite before field tools, Hitachi, mitsubishi hoisting, Germany and the KaiNi parker, Richard, friendly, the eagle, speed, kellet talent tools, bang, zhuhai elephant ect.numerous well-known hardware enterprises. Some companies also carry more products, including jing kits are the most popular.
Walk 2: the trend of brand road
Hardware tools is already on the road, the brand, the bosnian-born KTC and Hans, many domestic and international famous brands in the domestic market. In introducing well-known brands, and on the basis of many businesses also began to market differentiation direction, hardware sales differentiation trend is more and more obvious. From the aspects of large, hardware tools into manual tools, pneumatic tools, tools and farming tools steam etc. Manual tools and wrench, pliers, screwdriver, etc. Pneumatic tools and assembly of pneumatic tools, pneumatic tools such as cutting. The hardware tools differentiation the purpose is to let the market more targeted. In various kinds of hardware tools, high-grade delicate tool and automobile accessory tools is becoming the new people.
